Building calm software for a noisy internet.

I'm Hari, a builder and marketer creating small internet products and sharing the playbooks I use to ship and get users without drama.

Courier boy to CTO to indie builder. Building in public since 2008. Still learning.

I didn't start as a "founder"

I started as a courier boy.

Then a process associate.
Then customer support.
Then product manager.
Then Proprietor.
Then CTO/CMO.
Eventually Founder.

Since 2008, I've been experimenting on the internet - building small products, failing often, and learning what actually works.

Today I build lean software, document the process, and share what actually works.

No hype.

No fake growth stories.

Just real work.

What I do now

I build and market small, focused SaaS products that reduce friction instead of adding features.

I write short, direct essays on startups, AI, consistency, and leverage - with playbooks you can actually use.

I help founders untangle ideas, get clear on what matters, and ship faster without drama.

I experiment in public and share the parts that work, not just the highlight reel.

If it doesn't reduce friction, I'm not interested.

Things I'm building

Small, real products I've built — and still stand behind.

pSEO ToolkitpSEO Toolkit

Free resources to build programmatic SEO systems - page ideas, templates, calculator, and guides.

Get the toolkit→

SayAboutUsSayAboutUs

Collect and showcase genuine testimonials without awkward follow-ups.

Collect testimonials→

AutoSkeduleAutoSkedule

A simple Chrome extension to schedule LinkedIn and X posts in fixed time slots.

Schedule posts→

PlainsoPlainso

A quiet tool that exposes excuses and thinking blindspots.

Spot blindspots→

AltimateguideAltimateguide

A neutral, structured reference to help people understand software choices.

Compare options→

SurfolksSurfolks

Calm navigation guides for people moving through confusing life or work phases.

Explore guides→

Bogar AIBogar AIpaused

AI creation studio. Codebase available for sale.

View project→

How I think

Consistency beats intensity
Simple systems matter more than motivation
Customers explain products better than founders
Distribution is a feature, not an afterthought
Boredom creates clarity

I optimize for long-term calm, not short-term dopamine.

I write about

Building in public, SaaS, and calm distribution that doesn't rely on hype.
AI as a practical tool, not a magic trick.
Clarity, systems, and focus for people who want to keep shipping when it stops being exciting.

Short. Direct. Actionable. No threads, no fluff.

Read on LinkedIn → Read on X (Twitter) →

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© Hari Kumaran

Built with clarity, not templates.