Skip to main content

Fractional CMO & GTM Advisor

Helping founder-led SaaS startups build predictable GTM engines across strategy, positioning, channels and revenue operations.

Story

Why work with an operator, not an agency

I started as a courier boy in 2004 and grew into a CTO, CMO, and SaaS founder. Because I've sat in every chair, I don't hand you theoretical decks — I see exactly where GTM systems break and how to rebuild them.

2004 — Courier boy

Customer support

Operations

Product

Marketing

CTO / CMO

Founder

Fractional CMO / GTM Advisor

I've spent two decades building products, running marketing, and leading engineering teams — often at the same time. That cross-functional reality is exactly what founders need when they don't have a full C-suite yet.

Today I work at the intersection of:

  • GTM strategy & revenue architecture
  • Positioning, messaging & channels
  • Growth systems & operations
  • Calm, sustainable execution

I care less about hype and more about:

  • Clarity
  • Leverage
  • Useful systems
  • Sustainable growth

No fake startup stories.

No “10x growth” nonsense.

Just practical work that compounds over time.

That mix of product, marketing, and engineering experience is rare in a fractional CMO. It means I can diagnose a problem in your funnel and know exactly what it takes to fix it — without guessing.

Services

Work with me

I help founder-led SaaS teams build predictable revenue engines — from positioning and messaging to channel strategy and pipeline operations.

A full audit of your go-to-market motion to surface the highest-leverage opportunities.

Clear positioning and messaging so your product makes sense to the right buyers.

Channel strategies and revenue operations that turn interest into predictable pipeline.

Guidance on team structure, hiring priorities, and execution rhythms — without adding bureaucracy.

Clarity over hype. Systems over sprints. Calm over chaos.

Fractional CMO

Post-PMF, $1M–$10M ARR

Ongoing strategic leadership across positioning, channels, revenue operations, and team execution.

GTM advisory

Pre-seed to seed

Focused guidance on a specific challenge — audit, positioning, channel validation, or growth roadmap.

Growth sprints

4–8 weeks, fixed scope

Time-bound execution to hit a specific growth target — pipeline, activation, or launch.

Request a GTM Consultation

Not sure which one fits? Start with a consultation brief

Projects

Things I'm building

I build tools to understand GTM mechanics firsthand — what works, what doesn't, and why.

Writing

Fractional CMO insights & GTM strategy

I share unfiltered playbooks on GTM strategy, revenue architecture, and building calm, sustainable growth systems — no hype, no growth theater.

No hype. No growth theater. Just practical ideas that help founders keep growing.

Read on LinkedInRead on X (Twitter)

Join the newsletter

Fractional CMO insights on GTM strategy, revenue architecture, positioning, and calm execution. No spam.