If you are here and reading this article, it means you understand the power of personal branding, and you would like to understand the importance of having a website for personal branding.
For those who don’t know what is personal branding, read this article, and then proceed further.
You might ask, do I really need a website to build personal branding?
The answer is NO, and it is not mandatory. But it is highly recommended to have a personal website under your brand name.
Let’s get to the point of why you really need a website for personal branding.
Your website will be a virtual representation of yourself to the online world, and you can leverage it to showcase your passion, and interest, and highlight what you could offer to your audience.
List on Google Search
With everything going online, it is obvious your name would have been searched on google by someone at least once. By having your name as a domain name, there is a high chance of ranking first on Google search.
‘Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.’ – Tim Ferris (American Author, Entrepreneur)
Having a website and getting listed on google search establish credibility and get organic traffic.
Tell Your Message
Your website is your platform to tell your message, and also you get to control the narrative of your story.
When someone searches for you and lands on your website, your content portrays the brand you are building for yourself.
I highly recommend having a blog on your website. So you can share your content, updates, news, and thoughts to your audience via a blog. Blog also establishes yourself as a thought leader in your field.
24/7 Sales System
How will you feel about making money while you are sleeping? Exciting isn’t it, yes, it is possible with a personal website. You can create content and a sales funnel, which can sell your service or product anytime.
You will be able to promote your website and collect leads or make direct sales via automation and funnels.
If you are a freelancer, having a website is the best way to express your portfolio and expertise in your field to win projects. And if you are a business, then it gives more credibility and builds a relationship with your customers.
When you apply for a job or project, your website will help you stand out from the crowd. Your website will provide a clear idea about your service and yourself to your recruiter or client.
Landing Your Dream Job or Client
As mentioned above, you get to stand out from the crowd. By establishing your credibility and authority in your field using the website, you will get more opportunities, and you get to decide whom you want to work with or not. By improvising and upskilling yourself, you can one day land your dream job or company, or client.
You may be thinking, why would I need a website to represent myself when I have an account on social media platforms. Yes, you need because you have no control over these platforms, and you will not be able to create a narrative over these platforms. But with your website, you have full control over your message.
You are everywhere on google, Facebook, Twitter, and other social media? But how would people be able to see your product or service you provide. Your website is the place where you can write your thoughts, build audiences, engage with your audience, and sell your service or book, or product.
Read this article if you learn how to build and structure of personal branding website.
Now you have understood why the website is important for personal branding if you are interested in building your own brand, I have a step-by-step video course where I teach how to build a personal brand for yourself. Click here to know more details about the course and join my inner circle.
Do let me know your thought and views on this article in the comment below.