Personal Branding! Personal Branding!
Personal Branding! Personal Branding!
Everybody is talking about it.
What is personal branding?
A personal brand is how you promote or express yourself to the virtual world. It is a way of telling your story with your words and expresses the personality you want to world to see you.
You might have thought about your business or client brand, but what about your personal brand? Have you ever thought about it?
Even if you don’t think about it, it already exists if you are active online with social media.
Personal branding is the best way to establish your virtual persona for your target audience. It involves you showcasing yourself to the world by communicating your values, goals, purpose, and beliefs.
Nike has built its brand around celebrities and sportspeople to promote its products and reach its consumers.
Nike is a Business brand, and those celebrities and sportspeople are personal brands.
Why do you need to build your personal brand?
Believe it or not, you already have a personal brand with your social account and online activities.
If you already have one, why do you need to build one? Because you have no control over it now.
By building your personal brand, you have control over it, you drive the narrative of your brand and show your audience what you want them to see.
It is not about being fake or creating a false persona.
It is about being yourself and curating the best way to present yourself to your audience and help you align yourself to achieve your goals.
What to consider while building personal branding?
Before you start to build one, identify what you want your target audience to see you as. You cannot change your persona, the one you decide, make sure you still with it at least the next five years.
Make sure your personal branding is aligning with your target audience and your business.
When it comes to personal branding, it is mostly about sharing your knowledge and how you can add value to your audience.
By adding value, you create your brand and establish a relationship with your audience. From there, you can sell your product or service to your audience.
Being yourself is the best way to stand out from the crowd. It is the most unique thing about you.
Take advantage of this. Believe in yourself as a brand.
Know Your Strengths and Weaknesses
No one knows the answer to all the questions, and it is the hard truth. So accept it and identify your strengths and weakness.
By knowing, you can avoid getting into questions or content related to your weakness. Curate and narrate content based on your strength while building your personal brand.
Curate Your Online Presence
Why do you need to curate your online presence? Your videos, audios, and content are scattered across your social account. By curating it in a single platform, you create your master hub where your audience can see everything about you.
It is easy to access for your audience to see your works and content.
Build a Website for Your Brand
To curate your online presence, you need a website, and it is the best place to showcase your personal brand. Read more about the importance of personal branding website here.
Provide Value at Every Opportunity
Only by providing value you could attract your audience’s attention. If your content is all about sales and not solving the problem, then your audience would skip your content.
Use 80-20 rule while writing your content, where your 80 percent of content should be value giving, and 20 can be sales-oriented content, where you pitch your product or sales.
Never Share Without a Purpose
Since you have decided to create a personal brand for yourself. Every content you share online should have a purpose.
If you feel by sharing the piece of content, it adds value to your audience, then share it.
Build Relationships With Other Brands
By having a personal brand, you are more visible online, and other brands will approach you for collaboration.
Build a relationship with your competitors and make then your partner. So it’s a win-win for all.
Read this if you want to understand the importance of having a website for personal branding.
Now you have understood what is personal branding, if you are interested in building your own brand, I have a step by step video course, where I teach how to build a personal brand for yourself. Click here to know more details about the course.