Digital Automation has increased popularity over the years, there are a lot of tools in the market, to automate your business process and marketing.
Many startups and company have started to leverage digital automation to scale their business. Still, there are many false beliefs on this subject.
Let’s take those ones by one and clear it.
1 Myth: Automation is only for big companies.
Existing providers have created this facade of offering automation to big companies and making it look not affordable for small companies. But on the contrary, there are many service providers, who provide cost-effective service for small and medium companies too. You need to research and get the one which meets your needs.
2 Myth: Automation is too technical.
Everything will look too technical in the beginning. Once you start to learn and spend time on these tools, you will understand, its simple and easy to implement automation. There is a lot of tutorials and each tool has its own support, who will help you grow your business. Start by creating simple email sequences like newsletter subscription follow-up or case study download. If you can afford, it’s preferred to take help from any experts and get your business automated.
3 Myth: Automation is not personal.
Many think it’s just about sending newsletters or sending mailer/SMS blast to everyone. This is impersonal, we don’t need it. BIG NO, with available tools & technology, you can create a different sequence for each contact based on the behavior and action. You can create personalized emails/SMS in your sequence to create a tailored made experience for your customers.
4 Myth: May not be effective enough.
With the right tool and right strategy, you can make it more effective and scalable for the future. First, define your goal and identify the right tool which can help you achieve your goal. The most important and helpful aspect of automation is, once a process is defined and set, you don’t need to worry about scalability.
5 Myth: Automation is too expensive.
Hundreds of automation tools are available on the market today. Based on needs and industry, there are many offers, which makes it easier for small businesses to access this technology! Of course, if you have a complex process to be automated, the cost is gonna be higher. But in most cases, these operational costs can be covered by the profits. After using automation for only one year, 32% of companies claim their revenue has increased.
6 Myth: Automation is just about email sequence.
It started with email alone, but with tools and technology available in the market. Mailer, SMS, logical decision and many manual processes can be automated using these tools. You can leverage automation with SMS, sales funneling, marketing strategy and manual process.
7 Myth: Once automation is set up, we can forget about it.
Many people have this thought that once automation is implemented, we can stop thinking about it and focus on other things. But truth is, you need to keep reviewing and updating your automation process to handle all kinds of scenarios. It has to meet your goal and until that, you need to reiterate your automation.
8 Myth: Automation will give tons of leads without effort.
Like having golden goose right? unfortunately, this is not magic. Automation can help and nurture your leads and clients. It’s still the people, who need to talk and convert to sales, based on the situation and client scenarios.
Hope this helps you break the myths about automation. I have implemented automation for many companies which have helped them generate over 20 thousand leads, increasing their profit.
If you are interested in implemented automation for your business or for your client. Message me on harikumaran.chat and discuss further.
Let’s grow your business profits.