Before getting started, Let’s understand what & why Affiliate Marketing
What is Affiliate Marketing?
As per Wikipedia, ‘Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.’
Simply put, Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.
When someone purchases or take action from your affiliate link, you earn a commission.
Why Affiliate Marketing?
You recommend other people’s or company’s products, so you don’t need to worry about the support or logistics of the product.
The customer gets the product at no extra cost, and the company will give you a commission from the product cost.
You can build your own community by building trust and gaining authority.
The chance of scaling your affiliate business is high, depending on the product.
You will be able to create a long-lasting relationship with your community and create multiple passive income streams.
What are the most common mistakes done in Affiliate Marketing?
Selecting the wrong product for promotion without proper research or due diligence.
Dull promotion, writing an article and ignoring will not help. You need to have a promotion strategy to drive traffic to your affiliate links.
Jumping from one product to another for a commission, without a long term plan.
How to Start Affiliate Marketing?
You understood What affiliate marketing is, Why you should do affiliate marketing, and the common mistake done by most affiliate marketers.
Now let’s look at the steps to start affiliate marketing.
- Find Your Niche (Micro/Macro Niche If possible)
- Find The Right Product
- Create a Content Plan
- Drive Traffic To Your Content & Earn Commission
Find Your Niche
You might have knowledge on many topics, and you might be confused about what Niche to select.
Don’t worry, and there is a simple exercise to find your Niche with just a pen and paper. Click here to know about the exercise.
Having a niche is good, but there will be so much competition. So I would recommend you to go deep in your Niche and find your Micro/Macro Niche. Click here to watch on How to narrow your Niche to a Micro/Macro Niche.
Niche is like a red ocean, but when you go deep and find your Micro/Macro Niche, you find your own blue ocean.
Find The Right Product
Once you found your Micro/Macro Niche, now its time to find the right product.
The best way would be to do research with the primary keyword across search engines and social media.
Take a list of products, which exist in your Niche or which are related to your Niche.
If you have done the Niche finding exercise, you would have got the list of pain points you are trying to solve.
Now map the product list with your pain points, see which are relevant to your Niche.
Important Points to check while selecting a product
- Use the product personally and see if its really worth referring.
- Check if the affiliate product delivers the promise properly.
- Check for social proof and payment proof inside the community.
Note: Never pick a product out of your Niche.
Create a Content Plan
To promote affiliate products and earn commissions, you need to create content.
Understand the audience in the Niche, where there are, what type of content they prefer to consume.
Also, do not try to plan everything at once. If you are strong in video, then go with YouTube channel, or if you are strong in writing content, then start a blog website.
Since you are just starting, I would recommend to play with your strength initially and then slowly expand your content to other formats.
If you want to create your own content bank click here. I used this technique to create my content bank with over 100+ ideas, which help me in creating content for my website, YouTube and social media.
Once you have your own content bank, start creating content.
You are playing the expert role and help the person make a decision on buying the product.
So make sure your content is information and help solve the pain point of your audience.
Note: Product reviews, how-to, product demo, problem-solving content are the best content model to drive sales and conversion.
Drive Traffic To Your Content & Earn Commission
Share your content on all the social media platforms where your potential customer is available.
Based on the focus keyword for each content, do some basic SEO activities. It will help in driving organic traffic to your content.
Once the content is driving decent traffic and you are able to measure the conversion, then start experimenting with paid ads.
Bonus: If you are interested to learn more, click here to check my Affiliate Marketing video course.
In this article, you learned what & why affiliate marketing, common mistakes by affiliate marketers, and steps to start affiliate marketing.
Personally, I would recommend you to create a personal brand for yourself and infuse the affiliate product within your eco-system. This help is creating more authority for yourself, also gives more value to your community, and helps you in creating multiple income streams.
If you are interested in building your own brand, I have a step-by-step video course, where I teach how to build a personal brand by yourself. Click here to know more details about the course and join my inner circle.
Do let me know your thought and views on this article in the comment below. If you have any questions, feel free to ask me at harikumaran.chat.